Welcome to the inaugural Digital Deccan Conclave, presented by the Internet and Mobile Association of India (IAMAI), being organized on June 11, 2024 at Hilton Chennai. The conference will showcase the digital excellence of southern India's thriving business landscape.
Explore remarkable success stories from South Indian states and meet the visionaries behind these achievements. Obtain invaluable insights from leaders shaping the region's business future and discover the strategies driving the region’s digital transformation.
The conference features inspiring keynote speeches, cutting-edge panel discussions, engaging sessions, and immense networking opportunities.
Experience the vibrancy of South India's digital landscape, celebrated for its robust growth and innovation.
Discover strategies and insights from successful South Indian businesses that have made a significant impact in the digital realm.
Connect with the masterminds and thought leaders who are sculpting the business future of the region.
Be inspired by a plethora of stalwarts delivering powerful keynotes and engaging in thought-provoking panel discussion.
Engage with a diverse group of attendees, from brand promoters to investors, ensuring a rich exchange of ideas across various domains.
Gain a competitive edge by learning about emerging digital trends and technologies that can drive your business forward.
Description
Step into a world where language, culture, and tradition converge to unlock the secret to captivating marketing. In this enlightening session, we delve into the dynamic and transformative influence of these three pillars on successful brand communication.
In the bustling South India market, customer experience is paramount, and we are here to show you how conversational messaging is transforming the way brands connect with their audience. Discover how this innovative approach enhances customer satisfaction, streamlines support processes, and drives meaningful relationships with consumers across the region.
The session will delve into how Indian brands drive the Indian economy's growth, emphasizing scaling against international competitors and fostering brand resilience to meet evolving consumer demands. It will explore strategies for creating region-specific products tailored to customer preferences, with a special focus on the growth narrative of brands in South India.
This session delves into crafting compelling content for diverse audiences, mastering platform distribution, and optimizing for success. Learn how to leverage Generative AI, navigate social media, and build trust with locals. From creation to conversion, unlock the power of content and gain the attention of your audience.
Discussions on exploring innovative strategies for building trust with consumers on privacy concerns , harnessing first-party data, and leveraging cutting-edge technologies. Collaboration is key in this new era! We'll discuss how brands, agencies, publishing platforms and technology providers can work together to develop effective strategies and unlock new growth opportunities in the realm of digital advertising.
The session will cover the landscape of digital publishing in India, addressing its challenges and opportunities with insights for navigating the industry's complexities.